Google’s advert coverage already forbids advertisers from misrepresenting themselves, however the policy change will prohibit advertisers from working collectively to distribute misinformation and concealing their affiliations. This might embody, for instance, a spammy advertising and marketing firm that creates adverts that seem like newspaper articles, Smith stated. The brand new coverage, ought to or not it’s damaged, will allow Google to take motion not simply towards a person advertiser but in addition the community they’re working with.
The other policy change will prohibit advertisers from utilizing hacked and leaked political materials in ads, or immediately linking to it. Dialogue of those supplies remains to be allowed, however advertisers can’t give direct entry to them. An instance of this, Smith stated, can be a screenshot of an electronic mail that was a part of the 2016 leaked Hillary Clinton electronic mail archive.
These coverage modifications are the most recent in Google’s ongoing work to fight disinformation in adverts. In latest weeks, the tech big has additionally banned coronavirus conspiracy adverts and adverts for ‘intimate companion surveillance’ tech.